Times Square

Originally known as Longacre Square, this iconic intersection was renamed in 1904 when The New York Times moved its headquarters to the newly built Times Building. This move coincided with the expansion of the city's subway system, transforming the area into a major transportation hub and cultural center. The very first New Year's Eve ball drop occurred here in 1907, establishing a tradition that would eventually be broadcast to millions of viewers around the globe. During the mid-20th century, Times Square became the vibrant heart of the 'Great White Way,' famous for its massive neon signs and thriving theater district. However, by the 1970s and 1980s, the area faced a period of urban decay, becoming notorious for crime and adult entertainment venues. This era defined a grittier version of New York that was captured in countless films, though it stood in stark contrast to the glamour of the earlier decades. The 1990s marked a dramatic turning point for the district through a massive revitalization project led by city officials and private investors like Disney. The 'Disneyfication' of Times Square cleared out the illicit businesses and replaced them with family-friendly attractions, flagship retail stores, and high-tech digital billboards. Today, it stands as the 'Crossroads of the World,' a shimmering symbol of global commerce and the most visited tourist attraction in the United States.